By creating a byhours "micro experience". A possibility for visitors to meet a local and book a local experience when booking a hotel room.
How might we encourage travelers,who are looking for a local and authentic experience, to stay at hotels vs Airbnb for short stays in Barcelona?
anti-airbnb / anti-tourist rallies in Barcelona
You're planning a roadtrip this weekend and plan to visit Barcelona, tarragona and Valencia and want to experience it just like a local. And after a certain age we all know that sleeping your car is simply not an option. It's just not worth the pain. So these are your options for an over night stay:
Hotels - but you feel they are to unpersonal, steril and anonymous
Hostels - but there you only find people, who are just like you. Which is exactly what you don't need.
Airbnb - it seems to be the best option, because there you think you'll most probably get the local experience.
But let's face it airbnb is just not the same. The whole concept of meeting a local just doesn't exist anymore. You barley even meet the host, you end up picking up the apartment key from the local bar next door.
We might not think twice when booking an Airbnb. But in cities like Barcelona and venice, it is displacing families, eroding communities, causing high real estate prices, and an overall housing shortage.
Just in barcelona there are around 18,500 listing for Airbnb of which around 60% are listen year long!
For people like Alex, we offer the byHours Micro experience. Where travelers can now book a 3 or 6 hours local experience with a local ! After booking a room, one can browse a number of locals and their experiences ( after a matching and filter process ). By targeting millennials and focusing on 3 star boutique hotels, byhours can provide an affordable and private hotel experience that most people crave with the benefit of prodding the local experience. This positions byhours as playing a positive role in addressing the airbnb / anti-tourist problem as well as helps locals take back their homes. Byhours can participate in Barcleona's 2020 tourist goals in advocating for sustainable tourism in the city of Barcelona!
Local tourist guides and enthusiasts will be eager to contribute to the sustainable tourism movement while creating an additional income.
Since people being targeted tend to book accommodation through airbnb or booking.com, we suggest that the main touchpoint for capturing this group should be at the very beginning of the booking process, when purchasing flight tickets. While browsing expedia or any major travel site, they come across an ad by byhours, and realize they can book a hotel room "per hour" (only for the number of hours needed for their over night stay) i.e, ether 3, 6 or 12 hours and in addition to that book a local experience in that city to save money and make the most to of their trip!
Main touchpoint to reach target customers is at Flight booking phase.
With 17,300 + followers on instagram, byhours’ Local experience providers can use it as a platform to share posts and stories of the local experiences they are sharing with visitors and travelers.
Demo of the app prototype.